Worramate Chaimathikul

My project, called SELF, is a T-shirt brand that aims to engage the research topic of ‘Concern Identity’ through T-shirt designs inspired by tattoo analogy, which truly reflects the identity of a wearer or individual. I strategically approached the target audience (people aged between 18-30) using a branding strategy and created multimedia for the brand to promote, advertise and communicate with clients.