Sarah Illingworth

Fool's Gold

A fanciful poster depicting the cricket product as well as the visual rhetoric of abundant forestry, water conservation and biodiversity that comes from the small environmental footprint.
The vibrant and eye-catching packaging for the high quality cricket flour.
A suite of posters designed for print and digital display.

Bachelor of Design with Honours

My mission is to explore how brand identity design can be used to build positive reception of edible insects in New Zealand. By marketing the sustainable and unique qualities of cricket flour (milled crickets) through engaging illustrations, Fool’s Gold aims to alleviate the fear associated with consuming the novel yet emerging protein source.
Block 12 Level E