SLOW+STEADY a project that targets the process of eliminating fast fashion one preloved garment at a time.
An example of a series of posters that would be displayed locally and throughout different media platforms.
How the lookbook and campaign would be translated as a website that could be used for collaboration of other stores.
A snapshot of a spread from the SLOW+STEADY lookbook. The lookbook is also intended to be translated on to any digital platform. Stickers and pop-up stores are also touchpoints that I designed to be a part of the campaign.
Bachelor of Design with Honours
Slow and Steady aims to encourage consumers to shop primarily in second-hand clothing. I proposed a brand that collaborated with second-hand clothing stores. My audience was Wellington high school and university students. Creating a streetwear pre-loved clothing campaign for urban youth culture in Wellington. Displaying a range of colour co-ordinated categories in a book that is similar to high fashion look-books, instagram pages and advertising.
Based on extensive research and surveying I developed this idea of portraying pre loved consumption in a similar way to high fashion, influenced by lookbooks and magazines from high fashion brands. While using imagery to communicate the clothings potential I wanted to educate my audience on the effect fast fashion has on our world today and provide simple steps on what they can do to change it.
Based on extensive research and surveying I developed this idea of portraying pre loved consumption in a similar way to high fashion, influenced by lookbooks and magazines from high fashion brands. While using imagery to communicate the clothings potential I wanted to educate my audience on the effect fast fashion has on our world today and provide simple steps on what they can do to change it.
