Laura Young

Nekochief

Your Guide to Nekochief: It’s your time to design, its as simple as one, two, three.
Nekochief design it yourself kit contains a blank Nekochief, colourful inks, Your Guide to Nekochief and an app for more cat safety features.
Not all heroes wear capes - they wear Nekochief! Nekochief transforms New Zealands beloved cats into fashion icons and conservation heroes.
Nekochief is designed by you: ultimate style, ultimate safety, ultimately the coolest looking cat on the block.

Bachelor of Design with Honours

Nekochief addresses the issue of the rapidly declining population of our native birds that can be found now where else in the world. As almost half of New Zealanders are cat owners, my project uses communication design to engage and encourage them to create a positive impact in conservation. Nekochief transforms beloved cats into fashion icons and conservation heroes. Not all heroes wear capes - they wear Nekochief!
Block 12 Level E