James Weeks

In todays throwaway society, products don’t last due to poor build quality and lack of consumer investment. Building stronger connections between users and products will develop a sense of kaitiakitanga and increase product longevity. For this reason, I have created a set of principles to guide the design of products and enhance emotional attachment and kaitiakitanga.
I hope this website helps designers increase the lifespan of their products and change the way consumers interact with them.