Connor Payne


BrandBox, crafting stronger brands for businesses of the future.
Brand Culture values cards exercise.
Brand Culture and Tone of Voice workbook exercises.
"Branding is the process of connecting good strategy with good creativity" - Marty Neumeier

Bachelor of Design with Honours

This project is about educating startups about the value of branding. It’s a workshop that successfully helps startups to craft their brand strategy and jump into the world with a Minimum Viable Brand and an understanding of how valuable and powerful branding can be when done right. Through this workshop, startups uncover their target audience, purpose, and what makes them different, to combine these into their brand story that will last.
Block 12 Level E