Ocean Filter on User
Ocean Filter on Instagram Interface layout
Master of Design
Hijau explores the relationship between iGen Asian’s conscious consumerism and social media as a key shaper in sharing collective knowledge. The Master of Design research project explores further how micro-narrative design can be employed to prompt a shift in attitudinal behavior as regards sustainable fashion. Psychographic data incorporating social media, Instagram frameworks and techniques was used to outline iGen Asian pain points and needs with the aim of eliciting long-term change in consumption habits.